The modern day business is bustling with ideas, products, and designs that often fail to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Protecting a business’s innovations entails essential skills, ranging from an understanding of intellectual property rights and trademark law, to the process of getting a patent.
Protecting Business Innovation Specialization
Protecting Business Innovation Specialization
Learn essential innovation, intellectual property, pricing and brand management skills that will enable you to innovate a business in these changing times.
Instructor: Theodore Henry King CLARK
Included with 
Get in-depth knowledge of a subject
(151 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(151 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Case Law
- Corporate Strategy
- Global Marketing
- New Product Development
- Innovation
- Mergers & Acquisitions
- Brand Management
- Commercial Laws
- E-Commerce
- Business Process
- Case Studies
- Intellectual Property
- Strategic Partnership
- Legal Proceedings
- Digital Assets
- Legal Risk
- Legal Strategy
- Price Negotiation
- Business Strategy
- New Business Development
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
18 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from The Hong Kong University of Science and Technology
Specialization - 4 course series
What you'll learn
Skills you'll gain
Intellectual Property, Lawsuits, E-Commerce, Commercial Laws, Registration, Case Studies, Legal Strategy, Innovation, Brand Management, Legal Risk, Global Marketing, and Legal Proceedings
What you'll learn
Skills you'll gain
Corporate Strategy, Innovation, Intellectual Property, E-Commerce, Business Strategy, New Business Development, Competitive Analysis, Price Negotiation, Mergers & Acquisitions, Global Marketing, Resource Management, and Strategic Partnership
What you'll learn
Skills you'll gain
Intellectual Property, Business Strategy, New Business Development, Global Marketing, Case Studies, Legal Strategy, New Product Development, Case Law, Product Development, Lawsuits, Business Process, and Innovation
What you'll learn
Skills you'll gain
Intellectual Property, Legal Strategy, Case Studies, Innovation, Business Strategy, Digital Assets, Legal Proceedings, Law, Regulation, and Compliance, and Creativity
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
The Hong Kong University of Science and Technology
10 Courses88,167 learners
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,