The modern day business is bustling with ideas, products, and designs that often fail to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Protecting a business’s innovations entails essential skills, ranging from an understanding of intellectual property rights and trademark law, to the process of getting a patent.
Protecting Business Innovation Specialization
Protecting Business Innovation Specialization
Learn essential innovation, intellectual property, pricing and brand management skills that will enable you to innovate a business in these changing times.
Instructor: Theodore Henry King CLARK
Included with 
Get in-depth knowledge of a subject
(151 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(151 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Case Law
- Global Marketing
- Brand Management
- E-Commerce
- Price Negotiation
- Business Strategy
- Legal Strategy
- Case Studies
- New Product Development
- Digital Assets
- Mergers & Acquisitions
- New Business Development
- Corporate Strategy
- Commercial Laws
- Legal Risk
- Legal Proceedings
- Business Process
- Strategic Partnership
- Intellectual Property
- Innovation
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
18 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from The Hong Kong University of Science and Technology
Specialization - 4 course series
What you'll learn
Skills you'll gain
Intellectual Property, E-Commerce, Innovation, Lawsuits, Legal Strategy, Legal Risk, Commercial Laws, Registration, Global Marketing, Legal Proceedings, Brand Management, and Case Studies
What you'll learn
Skills you'll gain
Corporate Strategy, Intellectual Property, Innovation, E-Commerce, Business Strategy, Mergers & Acquisitions, Resource Management, Global Marketing, New Business Development, Price Negotiation, Competitive Analysis, and Strategic Partnership
What you'll learn
Skills you'll gain
Intellectual Property, Business Strategy, Innovation, Case Studies, Lawsuits, Case Law, New Product Development, Global Marketing, Legal Strategy, New Business Development, Product Development, and Business Process
What you'll learn
Skills you'll gain
Intellectual Property, Legal Proceedings, Business Strategy, Innovation, Legal Strategy, Digital Assets, Creativity, Law, Regulation, and Compliance, and Case Studies
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
The Hong Kong University of Science and Technology
10 Courses88,167 learners
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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Financial aid available,