Coursera
Sales Excellence Specialization

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Coursera

Sales Excellence Specialization

Sales Excellence: From Fundamentals to AI Mastery. Transform your sales career by mastering proven techniques and AI-powered tools for success.

Julian Jenkins
Fatimata Hane
Starweaver

Instructors: Julian Jenkins

Included with Coursera Plus

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply fundamental to advanced sales methodologies across B2B, B2C, and territory management contexts

  • Build and optimize sales pipelines using CRM tools, automation, and data-driven strategies

  • Leverage generative AI for personalized outreach, market insights, and sales process optimization

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Taught in English
Recently updated!

November 2025

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Specialization - 9 course series

What you'll learn

  • Analyze the sales process and its alignment with the buyer's journey.

  • Demonstrate effective cold calling techniques using social media, telephone, and email.

  • Apply listening and questioning skills to discover customer needs and build rapport.

  • Master strategies for overcoming objections and maintaining momentum in sales conversations.

Skills you'll gain

Category: Selling Techniques
Category: Closing (Sales)
Category: Sales Process
Category: Overcoming Objections
Category: Active Listening
Category: Sales Presentation
Category: Cold Calling
Category: Customer Relationship Building
Category: Sales
Category: Lead Generation
Category: Communication Strategies
Category: Sales Prospecting
Category: Customer Engagement

What you'll learn

  • Gain the ability to analyze market data and geographic information to segment territories strategically.

  • Develop skills in applying advanced sales methodologies, specifically in B2B environments.

  • Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.

  • Acquire proficiency in using modern CRM software and analytics platforms.

Skills you'll gain

Category: Sales Territory Management
Category: Consultative Selling
Category: Sales Strategy
Category: Customer Relationship Management
Category: B2B Sales
Category: Sales
Category: Competitive Intelligence
Category: Negotiation
Category: Market Research
Category: Sales Process
Category: Selling Techniques
Category: Sales Training
Category: Regional Sales
Category: Sales Management
Category: Market Analysis

What you'll learn

  • Develop strategies for generating leads and nurturing them through the sales pipeline.

  • Master techniques for effective sales prospecting, including social selling and cold calling.

  • Analyze the importance of CRM and sales automation tools in managing the sales pipeline.

  • Understand and use key metrics to maintain the health of their sales pipeline.

Skills you'll gain

Category: Sales Pipelines
Category: Customer Retention
Category: Customer Relationship Management (CRM) Software
Category: Sales Strategy
Category: Lead Generation
Category: Sales Management
Category: Sales Process
Category: Process Optimization
Category: Customer Engagement
Category: Prospecting and Qualification

What you'll learn

  • Demonstrate an understanding of B2C Sales and identify relevant examples.

  • Apply strategies to identify your target audience.

  • Demonstrate effective communication and product knowledge to build consumer trust.

  • Apply basic sales techniques to convert prospects into customers.

Skills you'll gain

Category: Business-To-Consumer
Category: Consumer Behaviour
Category: Customer Engagement
Category: Customer Relationship Building
Category: General Sales Practices
Category: Brand Loyalty
Category: Product Promotion
Category: Rapport Building
Category: Sales
Category: Company, Product, and Service Knowledge
Category: Sales Presentation
Category: Closing (Sales)
Category: Communication
Category: Target Audience
Category: Selling Techniques
Category: Sales Strategy
Category: Product Demonstration

What you'll learn

  • Analyze how Generative AI can enhance existing sales outreach processes and identify high-value application areas in the sales cycle.

  • Create AI-driven personalized outreach campaigns that increase engagement and response rates.

  • Evaluate the effectiveness of AI-generated sales messaging and implement data-driven optimization strategies.

  • Design automated AI workflows that maintain personalization while scaling outreach efforts.

Skills you'll gain

Category: Customer Relationship Management (CRM) Software
Category: Generative AI Agents
Category: AI Personalization
Category: HubSpot CRM
Category: ChatGPT
Category: Anthropic Claude
Category: Automation
Category: Email Automation
Category: Inside Sales
Category: Sales Enablement
Category: Personalized Service
Category: Sales Strategy
Category: Analytics
Category: Sales Process
Category: Driving engagement
Category: Prompt Engineering
Category: Data-Driven Decision-Making
Category: Sales Development

What you'll learn

  • Demonstrate the knowledge of the key stages and components of a sales pipeline

  • Apply various lead generation techniques in building a robust sales pipeline

  • Utilize CRM tools and sales automation technologies to streamline the sales process and improve efficiency

  • Create and maintain a healthy pipeline for sales success

Skills you'll gain

Category: Sales Process
Category: Lead Generation
Category: Sales Pipelines
Category: Sales Development
Category: Sales Management
Category: Customer Relationship Management (CRM) Software
Category: Sales Strategy
Category: Automation
Category: Sales
Category: Sales Prospecting

What you'll learn

  • Explain how Generative AI transforms field sales through local market analysis and customer intelligence.

  • Apply AI-powered tools to extract, analyze, and interpret real-time market trends for territory optimization.

  • Develop dynamic sales strategies tailored to local insights and customer behaviors.

  • Evaluate the effectiveness of AI-driven sales approaches while maintaining ethical standards.

Skills you'll gain

Category: Market Analysis
Category: Generative AI Agents
Category: Real Time Data
Category: Lead Generation
Category: Market Intelligence
Category: Business Ethics
Category: Sales Strategy
Category: Sales Training
Category: Sales
Category: Sales Process
Category: Sales Territory Management
Category: Customer Engagement
Category: Customer Insights

What you'll learn

  • Create a Zap with Google Forms

  • Create a Zap with Trello

  • Create a Welcome Email with Zap

Skills you'll gain

Category: Google Sheets
Category: Automation
Category: Productivity Software
Category: Business Process Automation
Category: Order Fulfillment
Category: Operations Management
Category: Gmail
Category: Workflow Management
Category: Email Automation
Category: Sales Support

What you'll learn

  • Apply a sales methodology using Copilot

  • Tailor content on product and customer data

  • Model an economic offer with Copilot

Skills you'll gain

Category: Microsoft Copilot
Category: Sales Presentations
Category: Presentations
Category: Business Modeling
Category: Storytelling
Category: Microsoft PowerPoint
Category: Price Negotiation
Category: Selling Techniques
Category: Solution Selling
Category: Sales
Category: Value Propositions
Category: Product Knowledge
Category: Generative AI
Category: Prompt Engineering

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Instructors

Julian Jenkins
10 Courses62,487 learners
Fatimata Hane
Coursera
1 Course8,680 learners
Starweaver
Coursera
448 Courses852,090 learners

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Coursera

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