This Specialization empowers you to harness AI for precise targeting and scalable content production, transforming your marketing outcomes. You'll gain expertise in AI-powered content and marketing strategies, craft impactful PR campaigns, leverage AI tools to enhance storytelling, and automate content management processes.
Smarter Content and Communications with Microsoft Copilot Specialization
Smarter Content and Communications with Microsoft Copilot Specialization
AI-Driven Content and Marketing Strategies. Enhance marketing with AI-driven strategies and tools
Instructor: Microsoft
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Leverage AI in content strategy and PR execution
Develop targeted campaigns using AI insights
Create scalable, high-performing content with Copilot
Overview
Skills you'll gain
- Content Strategy
- Content Creation
- Storytelling
- Content Performance Analysis
- Web Content
- Persona Development
- Integrated Marketing Communications
- Customer Insights
- Content Development and Management
- Marketing and Public Relations
- Writing and Editing
- Content Management
- Marketing Strategies
- Marketing Communications
- Customer Analysis
- Microsoft Copilot
- Public Relations
- Proofreading
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
August 2025
105 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Microsoft
Specialization - 5 course series
What you'll learn
Distinguish different types of PR content based on their purpose and function within a PR campaign
Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content
Develop strategies for organizing and managing various types of PR content efficiently
Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy
Skills you'll gain
Content Management, Content Creation, Content Development and Management, Content Strategy, Proofreading, Workflow Management, Content Management Systems, Social Media Content, Web Content, Marketing and Public Relations, Generative AI Agents, Promotions and Campaigns, Public Relations, Media and Communications, Content Marketing, Press Releases, Writing and Editing, Blogs, Earned Media, and AI Product Strategy
What you'll learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you'll gain
Public Relations, Storytelling, Integrated Marketing Communications, Marketing Communications, AI Personalization, Ethical Standards And Conduct, Content Creation, Marketing and Public Relations, Digital Media Strategy, Strategic Communication, Target Audience, Campaign Management, and Marketing Analytics
What you'll learn
Skills you'll gain
Microsoft Copilot, Natural Language Processing, Generative AI, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), Microsoft Office, Productivity Software, and Automation
What you'll learn
Skills you'll gain
Microsoft Copilot, Persona Development, Search Engine Optimization, Customer Analysis, Customer Insights, Social Media Marketing, Report Writing, Generative AI Agents, Data Import/Export, Prompt Engineering, Marketing Analytics, Marketing, Marketing Strategies, Search Engine Marketing, and Target Audience
What you'll learn
Skills you'll gain
Content Creation, Content Strategy, Paid media, Calendar Management, Social Media Content, Microsoft Copilot, Brainstorming, Search Engine Optimization, Blogs, Ideation, Content Performance Analysis, Personalized Service, Generative AI Agents, Content Development and Management, and Marketing Materials
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Tools | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,