With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.
Unilever Digital Marketing Analyst Professional Certificate
Unilever Digital Marketing Analyst Professional Certificate
Unlock your future in digital marketing analytics.. Build job-ready skills for an in-demand career as a digital marketing analyst. No degree or prior experience required.
Instructor: Unilever Team
Included with 
Earn a career credential that demonstrates your expertise
(275 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Earn a career credential that demonstrates your expertise
(275 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Social Media Campaigns
- Web Analytics
- Digital Marketing
- Market Analysis
- Advertising Campaigns
- Customer experience strategy (CX)
- Social Media Strategy
- Marketing Automation
- Data Storytelling
- Marketing
- Social Media Marketing
- Digital Advertising
- Search Engine Marketing
- Customer Analysis
- MarTech
- Marketing Strategies
- Customer Insights
- Marketing Effectiveness
- Marketing Analytics
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
101 practice exercises
Professional Certificate - 4 course series
What you'll learn
Skills you'll gain
Marketing Strategies, Customer Analysis, Digital Marketing, Persona Development, Marketing Planning, Content Marketing, Smart Goals, Marketing Channel, Customer experience strategy (CX), Marketing Analytics, Brand Marketing, Target Audience, Strategic Marketing, Customer Insights, Goal Setting, Email Marketing, Online Advertising, Digital Advertising, Social Media Marketing, and Marketing
What you'll learn
Skills you'll gain
A/B Testing, Smart Goals, Search Engine Optimization, Google Analytics, Social Media Marketing, Performance Analysis, Value Propositions, Keyword Research, Marketing Analytics, Marketing Strategies, Social Media Strategy, Social Media Campaigns, Web Analytics, Digital Marketing, Search Engine Marketing, and Key Performance Indicators (KPIs)
What you'll learn
Skills you'll gain
Key Performance Indicators (KPIs), Marketing Strategies, Smart Goals, Return On Investment, Marketing Analytics, Marketing Channel, Data Visualization Software, Data Storytelling, Advertising Campaigns, Marketing Effectiveness, Performance Measurement, Data-Driven Decision-Making, Performance Reporting, Market Analysis, Data Ethics, and Data Quality
What you'll learn
Skills you'll gain
Predictive Analytics, Marketing Automation, Artificial Intelligence, Digital Marketing, Natural Language Processing, Analytics, Machine Learning, Video Production, MarTech, Marketing Strategies, Data Analysis, Marketing Analytics, Business Ethics, Marketing Channel, Marketing Effectiveness, and Advanced Analytics
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
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Frequently asked questions
Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.
Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.
A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.
More questions
Financial aid available,
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)