This Specialization is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management.
Digital Product Management Specialization
Digital Product Management Specialization
Implement a modern approach to product management. Master the fundamentals that create great teams and products
Instructor: Alex Cowan
Included with 
Get in-depth knowledge of a subject
(3,054 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(3,054 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Create and manage a team charter that drives alignment and autonomy
Lead from the front with actionable design narrative on your customers
Create a culture of experimentation with hypothesis-driven development
Instrument relevant, actionable analytics into your product program
Overview
Skills you'll gain
- User Story
- Agile Product Development
- Continuous Delivery
- Analytics
- Team Leadership
- New Product Development
- Innovation
- Team Performance Management
- Design Thinking
- Team Management
- Usability Testing
- Agile Project Management
- Product Testing
- Agile Software Development
- Agile Methodology
- Product Management
- Team Building
- Product Improvement
- Customer Analysis
- Business Analytics
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
38 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Virginia
Specialization - 5 course series
What you'll learn
How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products
Skills you'll gain
Business Modeling, Product Management, Agile Methodology, Stakeholder Management, Customer Insights, Product Roadmaps, Data-Driven Decision-Making, Technical Product Management, Design and Product, New Product Development, Innovation, Customer Engagement, Web Analytics, Design Thinking, and Product Improvement
What you'll learn
How to evaluate and explain the relevance of concepts and practices from the agile development methodologies
How to create a strong shared perspective and drive to value using design methods like personas and problem scenarios
How to diagnose what software will be valuable to the user and how to test your ideas using agile user stories and prototypes
How to facilitate narrative collaboration with user stories and prototypes
Skills you'll gain
User Story, Persona Development, Agile Methodology, Design Thinking, Agile Product Development, Product Development, Innovation, Software Development, Agile Software Development, Discussion Facilitation, Product Improvement, User Centered Design, Product Design, Testability, Product Management, and User Research
What you'll learn
How to drive valuable outcomes for your user and reduce waste for your team by diagnosing and prioritizing what you need to know about them
How to focus your practice of agile by pairing qualitative and quantitative analytics
How to do just enough research when you need it by running design sprints
How to accelerate value delivery by investing in your product pipeline
Skills you'll gain
Lean Methodologies, Prototyping, DevOps, Product Testing, Agile Methodology, Usability Testing, Continuous Delivery, Agile Product Development, Innovation, Product Development, and User Research
What you'll learn
How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.
How to pair your hypotheses on customer personas and problem with analytics.
How to test propositions (a la Lean Startup) so you don’t build features no one wants.
How to instrument actionable observation into everything you build (a la Lean UX).
Skills you'll gain
Data Science, Product Management, Usability Testing, Agile Methodology, Customer Insights, A/B Testing, Business Analytics, Analytics, User Experience, Product Testing, Predictive Analytics, Agile Software Development, Demand Planning, Data-Driven Decision-Making, Customer Analysis, and Software Development
What you'll learn
How to select and test agile practices to adaptively improve your team’s practice of agile
How to create an agile team charter that aligns your team’s focus with company strategy while leaving it free to work creatively
How to facilitate retrospectives with your team to iteratively, collaboratively improve your practice of agile
How to support your team’s transition to agile
Skills you'll gain
Agile Methodology, Agile Project Management, Kanban Principles, Backlogs, Team Leadership, Agile Software Development, Sales Presentation, Goal Setting, Process Improvement, Discussion Facilitation, Team Performance Management, Team Management, Selling Techniques, Team Building, Prioritization, Sprint Retrospectives, Innovation, and Lean Methodologies
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To earn the Digital Product Management Specialization, you'll need to complete just one additional course: Digital Product Management: Modern Fundamentals.
You may earn Project Management Institute (PMI) professional development units (PDUs) and Contact Hours for completing courses in the specialization. To do so, log in to PMI to access your account and submit a report.
You will be able to diagnose what product/market fit means for a corporation, and translate that into working charters for digital teams. From there, you'll learn how to apply that charter to the work of diagnosing what users need, testing propositions, and building product.
More questions
Financial aid available,