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Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

4.7
stars
1,348 ratings

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

AK

Nov 24, 2019

Very good and structured exposure to Drug Commercialization process, the nuances of geopolitical aspects and cultural aspects of decision making.

MN

Mar 10, 2020

very good course! Especially weeks 2 and 3 are very interesting and the lecturers were well-organized and structured! I enjoyed it more than the previous two courses

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76 - 100 of 256 Reviews for Drug Commercialization

By Adrien D M L

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Aug 8, 2024

Exceptionnal ! A complete overview of the drug development process and commercialization.

By Jeanne S

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Apr 6, 2020

Thank you, this course verified knowledge and added value for me to the overall process.

By Slawomir L

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Feb 6, 2021

Good, well prepared overview of key elements of drug development and commercialization.

By Nassim R

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Sep 20, 2017

onboarding to discover the US and EU market, very few examples on Pharmerging countries

By Raja S V

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Mar 11, 2021

This course provided complete details of drug commercialization from "bench to market"

By Stacey K

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May 14, 2017

enjoyed discussion of recent changes in the regulations and relevant cases in mergers.

By Harsh K

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Mar 21, 2021

This course is very useful and the instructors are highly experienced in their fields

By BOUTHIBA H

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May 12, 2020

Thank you for this training, it is really very interesting and motivating.cordially.

By hamdi l

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Apr 18, 2020

Since it was my first experience in that platform, it was so wonderful and exciting

By Brandon L

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Apr 5, 2017

I learned a lot of new information that will be helpful in my future career path.

By ALDA M M E

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Aug 13, 2020

Excelente curso acerca de las regulaciones para la comercialización de fármacos

By Faisal S M

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Apr 16, 2020

This course is very helpful for me and teachers of this course are very great

By Napoleon V M

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May 16, 2019

Excellent content, very useful and understandable. A lot of good information.

By Magdoleen N

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Aug 20, 2019

the course is very useful for anyone want to develop himself in this career

By Magdalena K

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Jan 24, 2018

Good basic course covering most important topics in drug commercialization.

By Wang F

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May 21, 2020

The course is well structured and informative. The duration is just right.

By Deleted A

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Nov 1, 2021

Very good course! The lesson, reading part and quiz are good and helpful.

By A U

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Apr 18, 2021

I am a newB in this area and it gave excellent content to get started on.

By Gargi P

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Jul 30, 2024

I got to know about many new concepts of drug marketing and management

By H H

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Aug 25, 2021

It was a great course where I got new perspectives on many subjects.

By ANKIT S

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May 9, 2020

One of the best course for pharmacy students and proffesionals

By Shubha S M .

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Jun 29, 2024

Good course, very helful regarding the drug commercialization

By Low P M

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Oct 12, 2020

The lecturers are experienced and are very good at teaching!

By Haroon M

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Apr 27, 2020

Experienced lecturers with substantial industry experience.

By Tayla S

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Oct 22, 2024

Wonderfully taught, extremely engaging across all modules.