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Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

4.7
stars
1,348 ratings

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

AK

Nov 24, 2019

Very good and structured exposure to Drug Commercialization process, the nuances of geopolitical aspects and cultural aspects of decision making.

MN

Mar 10, 2020

very good course! Especially weeks 2 and 3 are very interesting and the lecturers were well-organized and structured! I enjoyed it more than the previous two courses

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126 - 150 of 256 Reviews for Drug Commercialization

By Lý B T

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Aug 27, 2020

Thank you verymuch for the course!

By Rosilin S A f

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Oct 30, 2024

Thanks for this wonderful course.

By 洪承恩

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Jan 11, 2023

這門課讓我學習到新藥是如何商業化的，以及其上市必須經過的複雜流程。

By Brett M

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Sep 25, 2019

Excellent overview and introduct

By YOMBOHORA C

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Jul 30, 2021

INteresting in my fututure life

By Pritam D

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Oct 22, 2023

Great online learning platform

By Meenakshi

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May 11, 2022

They have been really helpful!

By Md. M R

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Mar 24, 2021

Really was a great experience.

By Soumya S

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Oct 18, 2019

I liked the course very much.

By Lasmitha Y

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Jan 26, 2025

It's very helpful in my life

By ala.athith r

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Oct 5, 2023

Great topics and information

By Ow Y Y K

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Aug 10, 2020

Interesting and applicable!

By Milind H I

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Jul 21, 2020

very good knowledge booster

By debaprasad g

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Jun 30, 2020

Very informative sessions.

By Ewmi R

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Oct 8, 2020

A well structured course.

By Luca Z

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Dec 24, 2023

Very useful and complete

By Chalita

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Jun 27, 2021

It's really good course.

By aryan s

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Aug 2, 2024

The best and interested

By Tarek R

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Sep 22, 2021

Good One Learned a lot.

By Matías G

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Aug 11, 2020

Very good introduction

By Stephen

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Nov 11, 2024

Great of everything

By Srinivasa R S

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Aug 13, 2020

Very good Refresher

By E01200514-GOWTHAM R B B

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Sep 20, 2020

Good course for me

By Tao Z

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Nov 18, 2019

Impressive courses

By Tetiana K

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Dec 31, 2020

Great information