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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,477 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

BB

Jun 15, 2020

This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

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276 - 300 of 455 Reviews for Sports Marketing

By Jorge M C F

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Nov 22, 2020

Very good and complete course

By Phillip B

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Aug 26, 2025

This course was interesting.

By Dulmi G

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Oct 26, 2024

for me it was really helpful

By Pedro L

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Jan 19, 2021

Good and interesting content

By Inas m Z h

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Jan 9, 2021

It was amazing course thanks

By علي ب

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Jul 25, 2024

اختبار جيد يضيف شيء جديد لك

By SANJEEV K

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Jun 3, 2020

Lot of things to learn.....

By Vidit V S

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May 1, 2020

Course is designed accurate

By Amir A E

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Aug 3, 2022

I learned alot, Thank you.

By Akshat D

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Aug 29, 2020

Amazing and so informative

By Atharva S

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May 27, 2020

Great course and professor

By Joseph B

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Sep 16, 2025

Very good course to learn

By otacilio b

•

Feb 7, 2023

mutio bom e bem explicado

By Faras M

•

Aug 11, 2020

Perfect and Easy to learn

By Matthew C

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Mar 20, 2021

Great course, thank you!

By Pollyanna R

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May 2, 2020

Really enjoyable course!

By coursera

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Dec 4, 2024

老师讲的特别清楚，采访贴近授课内容，有实战技巧

By martin n

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Oct 8, 2020

Very educational course

By kenneth j

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May 14, 2021

An exceptional course!

By RECONSTRUCTING I

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May 13, 2020

It's great and amazing

By Thaís R d S

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Oct 23, 2019

Great course. Amazing!

By Asiye C

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Nov 15, 2020

Thanks for everything

By Rogerio D S

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Jun 3, 2020

really good course...

By Cydon B

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Apr 25, 2022

I learned so much !

By Hannes S

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Jun 24, 2020

Interesting Course